How to get more Instagram followers in 2020?
Although user growth has been reported to be slowing, Instagram still maintains its position as the second most used social networking channel (in the US) after Facebook.
The Instagram app is the second most popular iPhone app (after YouTube).
Of the billion monthly Instagram users, 63% (about 63 million) log in every day for an average of 28 minutes.
Of the 500 million people who view Instagram Stories every day, a third is business.
For a brand that wants to reach its audience or increase its engagement, many users are waiting for you in one place.
Need more reasons to use Instagram for business?
But as with all social media, you have to find the right tone of voice.
Or you may look like the front end of the world.
Nobody wants to see that.
So to get more Instagram followers and increase engagement, here are 22 steps to your brand’s success.
Save your Instagram stories, posts, feeds, bios and hashtags.
Make a plan and create a content calendar full of great ideas
When we write content, we work on ideas, delivery and optimization.
Spend time gathering ideas for smart content tailored to seasons, holidays, upcoming events for your business, and (most importantly) your overall traffic and sales goals.
However, you can be flexible and post spontaneously whenever ideas come to mind.
But a library of ideas and a (provisional) schedule will keep you informed instead of fighting to get published.
Depending on your business, you may be able to post several times a day or several times a week.
Create an Instagram content plan and stick to it.
Send only well-composed photos and videos + make sure they are sharp
Only use high quality photos and videos on Instagram.
By high quality I mean crystal clear, pixel-free shots.
Instagram is primarily a visual platform.
There is no room for blurry photos.
Or photos with part of the photo cropped out.
Okay, it doesn’t have to be BBC or National Geographic standards. But it has to be focused.
Poor quality content will not get engagement.
It can even cost you followers.
Try different filters and formats
Just because you’re a business doesn’t mean you can’t have fun with filters and use different formats.
Instead, you should use filters for your content.
The more creative, original and interesting your photos are, the more likely people are to share and follow your account.
You can go one step further and download photo editing apps to make your images even better.
As for the size, don’t feel relegated to the square – use the horizontal and vertical options too.
Use Instagram Analytics to Research People
With an Instagram business account (which is free), you have access to analytics that show when your audience is most active.
Use this information to optimize your publishing schedule.
Instagram also gives you detailed information about the age, gender and location of your audience, which can be a starting point for your research about a person.
Tag people who interact with your brand in your photos
Another way to make sure people who don’t follow you find you is by tagging relevant accounts so you can appear in their identified feed.
If you own a gym and take a group photo after a Zumba class, tag them all in the photo. It will fill all their tagged feeds.
Their followers (some of whom probably have similar interests) will see the post and find your studio.
This strategy also applies to other brands and corporate accounts.
For example, if you’re a wedding photographer, it’s good practice to tag wedding vendors in your photos.
For example, the reception photo might include a DJ, a pastry chef, a wedding planner, and a wedding venue, all of which are in the same photo.
It’s good for all businesses involved – everyone gets more exposure and leads to more leads when brides-to-be are looking for suppliers – chances are if someone is looking for a wedding venue on Instagram, they’re probably looking for one too photographer and many other related suppliers.
If you can share the spotlight and tag others, please do.
It comes back to bring you even more followers and leads on Instagram.
